Content Strategy / Email Marketing


As the champion of independent hoteliers across Europe, eviivo wanted to create a strong community amongst their customers.


To achieve this, I worked with the marketing team to implement a cohesive strategy throughout social, on-site and email content, designed to drive visitors and engagement.


The project culminated in National B&B Day, an event that drew considerable media attention, generated leads, and ended up trending on Twitter!

What an eggcellent month it’s been!


First, there was the very first National B&B Day, taking place on the 24th March. We’d like to take this chance to once again thank everyone who participated. You truly made it a day to remember! To say thank you, we’ve put together this roundup of all the great things you did to make the inaugral event such a stand-out success!


[call to action button] FIND OUT MORE ABOUT NATIONAL B&B DAY [call to action button]


Easter weekend followed soon after. It’s a date in all our calendars a traditionally very busy period for the independent accommodation sector. Hopefully attending to guests still left you with some time for your own festivities (and plenty of chocolate).


Closing out the month was the annual Marmalade awards at Dalemain Mansion, where the Woodford House B&B took home the gold for the eviivo sponsored Hotel, B&B and Restaurant category! You can hear an interview with them, as well as practical tips on driving repeat guests to book through your own site on this month’s eviivo podcast.


[call to action button] LISTEN TO THE PODCAST HERE[call to action button]